There can be a limitation compared to that studies that’s inherent so you’re able to almost every other mobile-sorts of interview, the incapacity so you can band those individuals customers instead a telephone connection. 67 Yet the occupation search was made such that decreased this built-in problem. For the reason that our very own target respondents had been present users, meaning that a road survey was not made use of. Whether or not road interview is a method to maintain increased reaction rate, the brand new response speed was still chock-full of this study because most of those had been prepared to respond to this new survey when they got listened to the telephone. At exactly the same time, as statistics of investigation was in fact compiled off users away from a particular market of your own merchandising business, the brand new curtain shopping field, it minimal this new generalizability of one’s findings some other parts of this new shopping globe. More one to, this study are conducted simply from inside the Hong kong and could maybe not feel appropriate to other countries with different countries. As the overseas curtain stores might have additional regulations, particularly offering refunds when there is a challenge, unlike the curtain stores into the Hong kong, the fresh results may possibly not be applicable to them.
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